The Mediation Effect of Self Confidence In The Effect of Self Efficacy on The Creativity of Msme Actors In East Java

The participation of micro, small, and medium-sized enterprises (MSMEs) is one the elements that can either contribute to or detract from rate economic growth in Indonesia. This study incorporates responses 194 small businesses located within province as its sample. made use purposive random sample approach for data collection, primary was type analyzed over course study. Structural Equation Modeling (SEM), along with a Partial Least Squares (PLS) approach, technique doing analysis. According findings, person's level self-efficacy self-confidence had constructive important bearing on their creative output. Furthermore, findings indicate able operate mediator between influence output MSME actors East Java.